Chewy Fresh

Hello Fresh x Chewy.com

story

Pet emporium Chewy.com teamed up with meal-kit company Hello Fresh, to build a collaborative, step-by-step, recipe and story that featured a dish for both pets and humans, as well as select SKU from Chewy's website.


Visually, the goal was to create assets that reflected both brands aesthetic. The key terms that inspired our shots were: "light," "pop" and "texture."